The new face of Cyprus TV!

Rebranding to revitalize RIK, its companies and its channels.

The new corporate identity of RIK and its associated companies had not been renewed for decades, despite the profound changes the audiovisual sector and the corporation itself have undergone in recent years. The challenge was to project a new reality and vision of the corporation and its companies in a more complex, competitive environment where technology and digital TV (leading to access to TV channels around the world) is radically transforming the uses and perceptions of both products and companies in the television and media industry.