Creating exciting bonds with fans!

“All for your team” Novasports Content & Marketing Strategy!

Described as the ‘battering ram’ of Pay TV, Novasports is, in many ways, the ‘jewel in the crown’ of Nova’s activities. Novasports channels’ marketing strategy has been built around the purchase of exclusive rights to events which the consumer is willing to pay for – which are events involving Greek teams such as the domestic soccer, basketball & volleyball leagues as well as prestigious international competitions like the UEFA Champions League and Euroleague Baskeball where Greek teams join European super clubs. The new brand positioning highlighted this unique “love for your team” storytelling vs competitor OTE TV signing of exclusive foreign premium content (NBA, Formula1, Premier League, Primera Division) not relevant to the Greek sports fan.

When creating its the new Novasports mission statement “ALL FOR YOUR TEAM” we draw upon:

The Past - Most major sporting successes involving Greek teams have been screened on Novasports over the past 20 years e.g. The Euroleague Final Fours, the greek soccer derbies a.o,

The Present – Novasports current sports programming proposition is 100% related.Think of a major current sporting occasion involving greek teams - the chances are it will be appearing on Novasports!

The Future – Novasports subscribers can look forward to many great live and exclusive events. Novasports has the broadcast rights to the Greek Soccer League and the Euroleague Basketball until the year 2017