Merck & Co., Inc., d.b.a. Merck Sharp & Dohme (MSD) outside the United States and Canada, is an American pharmaceutical company and one of the largest pharmaceutical companies in the world MSD core values are driven by a desire to improve life, achieve scientific excellence, operate with the highest standards of integrity, expand access to its products and employ a diverse workforce that values collaboration.
We are assisting MSD in Greece to communicate its large portfolio of products as well as its core values through product & corporate communication, conferences / events as well as branded content for all media.
MSD Greece recently launched a major press campaign for its new Oncology division.
Communication stressed developing breakthrough biomedical innovations to help extend and improve the lives of people with cancer worldwide.
MSD Consumer Products
Press & digital campaigns, In-store (pharmacies) promotion.
MSD Corporate Communication
MSD Greece was recently awarded the “Great Place to Work - Best Workplaces Greece” 2015 Award.
We supported this recognition with a supplementary press and TV campaign communicating the company’s core values:
Improving Life, Innovation, Access to Health, Diversity & Teamwork.